I help B2B SaaS and consumer tech companies find their narrative edge. Positioning, go-to-market strategy, and messaging that moves buyers and builds pipelines.
I'm Siddhant, a Product Marketing Manager with a background in content strategy, brand positioning, and go-to-market execution across B2B SaaS and consumer tech. I sit at the intersection of product intuition and customer empathy, translating complex capabilities into stories that resonate with the right buyers.
My work spans GTM planning, competitive intelligence, ICP development, and sales enablement. I've collaborated across product, sales, and engineering teams to ship launches that actually land. I don't just build decks. I build the narrative logic that makes those decks work.
Before moving into product marketing, I honed my craft in content and inbound strategy. That foundation means I write my own copy, think in buyer journeys, and always ask the same question first: "Why would they care?"
A selection of positioning, GTM, and enablement work across B2B SaaS and consumer tech. Click any card for the full breakdown.
Defined Cursor's market position as an "AI-Native Development Environment" rather than competing as another IDE or AI assistant. Built the full messaging architecture including primary message, pillars, value mapping, and buyer personas for both end users and economic buyers.
Built a complete launch brief targeting paralegals as the primary user segment, defining channel strategy, sales motion (PLG to SLG), internal alignment, and success metrics across eight stakeholder teams.
Developed a sales-ready competitive battlecard equipping Writer's team to handle objections and competitor comparisons in real time, with trap questions, landmine responses, and head-to-head positioning.
Crafted a concise, buyer-ready one-pager for GPay's merchant-facing sales team in India, leading with zero-fee UPI, trust signals, and clear calls to action for SMB and offline merchant segments.
Built a full user persona and audience profile for Spotify's most strategically valuable segment, the 18-25 urban listener, with the core insight that Spotify's real competitive advantage over YouTube is stability and consistency, not content volume.
From research to launch, the methods and platforms I use to ship work that sticks.
Open to PMM roles in India and Europe, and conversations about positioning, GTM strategy, and building things that matter.
Actively exploring full-time PMM roles across India and the EU where I can own positioning and GTM strategy end-to-end.